About

Hi, I'm Bruce, founder of Beach Life Club.

For years, I've called Wasaga Beach home, but I've also been fortunate to live in places like Deep Cove, spend time in Tofino, and visit some of the most beautiful beaches and shoreline communities in the world.

What I've discovered is that no matter where you go, shoreline communities share something special. The places may be different, but the feeling is often the same.

A few years ago, I started Wasaga Beach Life as a way to celebrate the place I call home. What began as a local project eventually led to a bigger idea.

We'll always be Wasaga Beach Life to our local community. That's where this story began.

But now we're expanding the conversation beyond any one beach.

Beach Life Club is a community connected by shorelines.

We'll be sharing stories, photography, local perspectives, hidden gems, and the people who make shoreline communities special. Starting with the places we've experienced ourselves, and growing through the stories shared by people around the world.

No lines on a map.

Just shorelines that connect us all.

Thanks for being here.

Bruce